Week 14 – Goodfellows

The Omaha World-Herald has been an integral part of the community since 1885, providing news, commentary, information and advertising that encourages readers to become involved in the world around them.  I am proud to have worked at the World-Herald for 17 years, leaving in 2007.

The Omaha World-Herald’s charitable involvement dates back to the 1890s, when the generosity of readers helped area farmers overcome bad crops and widespread unemployment. The “Tow Line,” as it was known, became a symbol the newspaper used to stir public opinion and build support for a charity or an issue.

In 1910, The World-Herald renamed its charity Goodfellows. The program began as an effort to match 750 needy children with families who promised to provide them with a decent Christmas. In 1945, World-Herald Goodfellows Charities, Inc. was chartered as a nonprofit charitable corporation.

Today, the charity provides assistance to thousands of families each year. Goodfellows has raised and distributed nearly $10 million since 1945. With The World-Herald paying all administrative costs, every dollar donated to Goodfellows goes directly to disadvantaged families.

Goodfellows assistance is diverse. First, year-round emergency funds are available to families with one-time urgent needs that cannot be met by any other public or private assistance. This is done in partnership with the United Way of the Midlands, Heartland Family Services, Catholic Charities and ENCAP.

Second, holiday meals are provided to nearly 5,000 families and their children referred by area social service agencies.

Lastly, in partnership with Holy Family Door Ministry and Omaha Public Schools’ Project Help program, Goodfellows provides funds for clothing, shoes and coats for thousands of underprivileged children.

Goodfellows is one of my favorite charities and is the recipient of this week’s gift. Last week I had lunch with Joel Long, Executive Director and Harold Schoenbohm, Accountant for Goodfellows, and handed them a $50 bill…with my thanks for all that they and Goodfellows do for our community.

To give to Goodfellows, go to the following website:


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