I didn’t know.
I was aware of black Friday, buy local Saturday and cyber Monday…but not #GivingTuesday.
“We have these days that are good for the economy. Here is a new day that is good for the soul,” said Henry Timms, deputy executive director of strategy, innovation and content of 92nd Street Y in New York City, where the idea was hatched.
It’s a simple idea. Find a way for your family, your community, your company or your organization to join in acts of giving. Tell everyone you can about what you are doing and why it matters. Join a national celebration of our great tradition of generosity.
#GivingTuesday (http://www.givingtuesday.org) is an umbrella under which many exciting projects take place and is not a funding organization. Each partner organization is responsible for its own initiative.
In its inaugural event there were more than 2,000 recognized #GivingTuesday partners from all 50 states that participated on November 27, 2012 (16 from Nebraska). Although I missed the actual day, this week I made a contribution to one of the Nebraska partners that caught my attention, Hearts United for Animals.
Hearts United for Animals (HUA), located in Auburn Nebraska, is a national no-kill shelter, sanctuary and animal welfare organization specializing in the rescue and rehabilitation of puppy mill dogs. HUA (http://www.hua.org) is home to over 400 dogs awaiting homes. Those who cannot be placed due to behavioral or medical issues stay at the sanctuary forever. HUA also operates a low cost spay/neuter clinic, provides refuge for pets of families fleeing domestic violence and provides emergency medical funding for pets of families in need.
The 2013 #GivingTuesday will be on December 3rd. Charities, families, businesses and individuals are encouraged to participate and transform the way people think about, talk about and participate in the giving season.
Mark your calendar!